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04. Highlighting the story thanks to appropriate treatment

For each story you much choose a genre that will bring out the freshness of the news, its specificity or originality. Just as if you were working for a newspaper, each genre obeys laws that give you shooting ideas and help make the right choices when editing. It’s a good tool to define the news director’s orders, to refine the angle and cover the news more precisely.  

Specificity / originality

GENRES :

Guided by the facts or the event, the package answers the question: “What?”

Sports coverage
Live coverage
Run-down

The package is defined by the question: “Where?” (Where is it taking place?)

Current situation
Tour
Discovery

The package answers the question: “When?” (When is it taking place?)

Timeline
Serial
Retrospective
Run down (if in the past) or calendar (if in the future)

The package answers the question: “Why?”

Investigation
Package + explanations
– either live reporting
– or columnist

The package answers the question: “How?”

Testimony
(the story is told by somebody who was there)
Account
(the story is told by a journalist or an expert)
Popularization
(an expert or a journalist decodes the even)

The package answers the question: “Who?”

Obituary
Portrait
Announcement
Presentation

The viewer is the main character: the package is dedicated to him/her.

Info service 
Decoding, spotlight, focus
Explanation: “An unstoppable wall of water destroying everything in its path, that’s a “tsunami”.”

(Just like it is for popularization, explanations are more useful if they go from what you know to what you don’t)

The journalist is accountable for the package in the name of the newsroom.

Column
Editorial
Anchoring